AEO & LLM Search Engine Optimization Auditor
Analyze how well your website or article is optimized for ChatGPT Search, Perplexity AI and Google AI Overviews. Get an AEO score out of 100 and an action plan for information density, direct-answer format and llms.txt readiness.
A Complete Guide to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
Traditional SEO focused on getting websites to rank high among Google's 10 blue links. Today, users search through ChatGPT Search, Perplexity AI and Google AI Overviews. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the next-generation search strategy that gets your content selected directly as a source by AI models, summarized, and linked as a citation in the answer given to the user.
1. Traditional SEO vs AEO / GEO
The rules of search engines have changed fundamentally. The criteria AI models use to evaluate content:
| Criterion | Traditional SEO | AEO & GEO (AI Search) |
|---|---|---|
| Target Platforms | Google Web Search, Bing, Yandex | ChatGPT Search, Perplexity AI, Google AI Overviews, Claude |
| User Behavior | Types keywords and clicks through sites one by one | Asks questions in natural language and expects a direct summary and a synthesized answer |
| Text Structure | Long introductions, keyword repetition, indirect wording | A clear answer in the first 50 words, bulleted summaries, high information density |
| Technical Standards | Meta title, meta description, H1-H3 headings | JSON-LD (FAQPage/TechArticle), llms.txt, semantic HTML5 |
| Success Metric | SERP ranking (positions 1-10) and organic clicks | Citation rate, clicks on the source link |
2. 5 Golden Content Rules for Getting Cited by AI
Writing tactics that get LLMs to pick your page as a primary source in their Retrieval-Augmented Generation (RAG) processes:
Give the definition directly, without beating around the bush, in the first 1-2 sentences right under each heading. For example, under the question "What is X?", instead of writing "X, which is very popular today...", write a precise definition such as "X is an open-source library that performs Y in Z time."
AI models prefer to cite concrete percentages, latencies in milliseconds and benchmark data over vague statements. Tables and bulleted lists are ideal for RAG chunking algorithms.
Mark up the questions and answers on your page in application/ld+json format. Perplexity and ChatGPT Search take JSON-LD data and synthesize it directly, without parsing the HTML.
3. A Modern Web Standard: /llms.txt and /llms-full.txt
Just as search engines have sitemap.xml, keeping an llms.txt file in the root of your website for AI agents takes your AEO readiness to the top:
# llms.txt Example
# Your Website's Name and Mission
> A short, concise description of your site (1-2 sentences)
## Core Documentation and Content
- [Next.js 15 Performance Guide](https://ismailhakkieren.com/blog/nextjs-15-performans): Core Web Vitals optimization recipes.
- [JSON-LD Schema Guide](https://ismailhakkieren.com/plugins/json-ld-schema-generator): A tool for building AEO and Rich Snippets.
## Optional
- [Full Text Dump](https://ismailhakkieren.com/llms-full.txt): All posts combined in Markdown format.